MARKETER / BRAND STRATEGIST / WRITER / FOUNDER

What do you do?

I am a freelance writer, marketer, and brand strategist. I built and launched an intimate wellness brand, and today, I support entrepreneurs and brands in the wellness space and beyond. My background is multifaceted and spans regenerative agriculture, women’s health, intimate wellness, life coaching, and more.

My Services

  • Brand Writing

    We can launch a newsletter for your brand, develop copy for your new product launch, or come up with compelling stories for your email campaigns.

  • Website Strategy & Design

    Maybe you have your website, but it needs reimagining. Or, you’re starting from scratch. We’ll collaborate to lock in the flow, messaging, and look.

  • Brand Strategy

    Maybe you have a retail shop and you’re interested in building out an e-commerce presence. Or, you have a product but no idea how to activate it IRL.

  • Ghostwriting

    Human-backed writing for Substack, LinkedIn, and other founder-forward platforms.

Published Writing Samples 

Trip Advisor

Nashville murals: A self-guided tour of Nashville’s coolest murals by Blakely Spoor

Business Insider

I moved from a big city to a remote island in Washington that doesn’t have a grocery store or gas station. I’ve never been happier by Blakely Spoor

PAST PROJECTS

Boot Barn Just Country /

Montana Territory Hat Co. /

Praerie /

1991 Boots /

Roam the Range /

COED Collective

Calysta Phillips

Boot Barn Just Country / Montana Territory Hat Co. / Praerie / 1991 Boots / Roam the Range / COED Collective Calysta Phillips

Client Highlight

Company: COED Collective

Goal: Weave more storytelling, brand ethos, and industry education into the various touchpoints of COED’s website and social media presence.

Role: I worked with the founding team to conceptualize and refresh the website copy for enhanced brand storytelling. We also worked together to re-position the ‘Field Notes’ Journal section as an informative community destination, with email and social as levers. Finally, I oversaw and executed a lifestyle imagery campaign that emphasized heritage wear and American classics for old and new products.

Client Highlight II

Client: Calysta Phillips, Facilitator & Coach

Goal: Reimagine the flow, clarity, and design of her brand touch points (website, social media, email marketing).

Role:Worked closely with Calysta to redesign her website flow — making her offerings, skillsets, and experience easier to find and understand. Built out her LinkedIn presence and email marketing strategy to deepen existing connections, attract new ones, and position her as a thought leader in her space. Collaborated with other stakeholders to bring the strategy to life across website design, ghostwriting, social media, graphic design, and retreat consulting.

Get in touch.